XaviX Video Games Demo Opportunities
How do you launch a new video game platform on a modest budget? Creative media buying.

Certainly new video games need to have national media to reach the target audience, but this game, based on wireless optical interface technology, also needs to be played to be believed.

Our media plan and buy included:

• Over 125 on-site events in 25 of the top 40 markets via a radio partner

• Local Sponsorship of the Spike Video Game awards in almost all of the top 20 markets

• Guerrilla marketing tie-ins with radio stations and PR stunts around the MLB post-season

• Various national stunts and added value

Certainly a "beyond the numbers approach" ...not just points against a demo.


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