Over Thirteen Years of Client-side Marketing, Promotions and Media Management Experience
Prior to starting Revolution Media in January of 2001, Mike has dealt with handling media and related promotions utilizing huge, multi-million dollar budgets as well as with zero budget, relying on his strategic creativity to get the most out of his media relationships.

As Vice President, Marketing Communications for Guitar Center, Inc., his responsibilities included the overall planning of the media and marketing budget for the nation's largest musical instrument retailer.

Specific Duties/Accomplishments:
-Led traffic-driving advertising program resulting in double-digit comp-store increases from 1994-1999
-Effectively planned 26-million dollar advertising/marketing budget to increase sales via radio, television, web, promotions, direct marketing, P.R. and local in-store events
-Conceptualized, negotiated and executed brand-building national promotions with VH1, ASCAP, Ford, MGM, Rhino Records, Warped Tour, John Lennon Songwriting Contest, House of Blues and more
-Managed department of 20 as company increased from 17 stores in eight markets to over 80 stores in 46 markets with sales over 650 million in 2000 (NASDAQ - GTRC)

While handling special projects in the Los Angeles Dodgers Publicity Department from 1988 to 1993, responsibilities included re-thinking the Dodgers media/P.R. strategy by utilizing various media outlets to promote key events and strategic initiatives.

Duties also included:
-Created and administered a radio marketing program (in-lieu of a media budget) that featured player interviews, ticket giveaways and specially designed promotions created to drive traffic for special events
-Planned and implemented media relations programs via generating and placing story ideas to all media outlets as well as expanding the broadcast parameters of the organization
-Increased spring training media coverage by producing and coordinating a television package to local and national media via satellite
-Designed "Pro-Active" publicity program to get the Dodger brand in non-sports media entities
-Coordinated various aspects of major Dodger events including press junkets, community service events, 1988 World Series game operations and more

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