FELD Entertainment

FELD Entertainment

The Challenge:

As agency of record for Feld Entertainment® for more than 80 events annually in the Western United States, Revolution Media has the ongoing challenge of driving ticket sales to annual Feld Entertainment events such as Disney on Ice, Disney Live, Monster Jam (Monster Trucks), Supercross and Marvel Universe Live. This is difficult because the annual budget for each event usually stays the same from the previous year but media costs increase.

The Solution:

With every buy we make for Feld, Revolution Media plans and executes media campaigns that include cash, promo and trade. All spends are tracked to assure maximum impact and accountability.

Media relationships, savvy negotiations and our constant evolving of the buy strategy lead to Revolution Media always adding impact to the campaigns and delivering added value for the client.

The Results:

Since taking over the account in 2004, trade percentages on each event have increased an average of more than 35%.

Though Feld does not authorize us to release specific event results, we can say that we have broken numerous attendance records including two years in a row at Staples Center where we broke LA attendance records for Feld and then bettered that record the following year.